“Enhancing Beauty: The Rise of Looksmaxxing in Social Media Culture”

  • Understanding Looksmaxxing

Looksmaxxing is a trend driven by social media, especially among male influencers, promoting certain beauty standards. This trend focuses on enhancing one’s appearance to attract partners or gain social approval.

  • Features of Looksmaxxing

Looksmaxxing emphasizes achieving specific facial features such as a chiseled jawline, arched eyebrows, high cheekbones, and plump lips. This can be done through non-surgical methods like mewing or chewing gum for jaw exercise, or through more extreme measures like plastic surgery and steroid use, known as “hardmaxxing.”

  • Impact in India

In India, social media and films significantly influence people’s beauty ideals. Dr. Amit Gupta, a cosmetic surgeon, notes an increase in young men seeking surgical procedures to resemble actors or influencers. He stresses the importance of maturity before undergoing such procedures.

  • Influence on Grooming Trends

Social media also affects grooming trends, with many men opting for hairstyles popularized by celebrities and influencers. This influence extends beyond physical appearance to various aspects of personal style.

  • Caution and Self-Awareness

While self-improvement is natural, it is important to approach it with caution and prioritize mental and emotional well-being. External influences, especially from social media, should not define one’s perception of beauty or self-worth.

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