Shah Rukh Khan and Aryan Khan’s D’YAVOL INCEPTION Crowned ‘World’s Best Scotch Whisky’

Shah Rukh Khan and Aryan Khan’s whisky brand, D’YAVOL, has garnered global acclaim, with its flagship product, INCEPTION, being named the ‘Best Overall Scotch’ and ‘Best of Class’ Blended Malt Scotch Whisky at the prestigious 2024 New York World Spirits Competition (NYWSC). This accolade solidifies D’YAVOL INCEPTION’s position as a standout in the spirits industry, offering a perfect blend of artistry and craftsmanship.

The NYWSC, organized by The Tasting Alliance, is a hallmark event in the spirits industry, judged by a diverse panel of connoisseurs, sommeliers, and industry veterans. The competition recognizes excellence in quality and innovation, with D’YAVOL INCEPTION standing out among legacy and emerging brands alike.

A Legacy of Excellence
Launched in 2023, D’YAVOL INCEPTION is a non-chill filtered whisky, ensuring that its authentic flavors and textures remain intact. The whisky is a sophisticated blend of eight rare single malts from Scotland’s most renowned regions, including Speyside, Highland, Lowland, and Island. Aged for up to 12 years, some components are matured in exclusive Tawny Port and Madeira casks, giving it a rich and complex profile.

The tasting notes reveal layers of dark chocolate, dried fruits, and oak spice, beautifully complemented by hints of smoked wood, ripe plums, spiced vanilla, and a delicate smokiness. This intricate craftsmanship has made it a favorite among whisky enthusiasts and critics alike.

The Makers’ Vision
Shah Rukh Khan, Co-founder of D’YAVOL, expressed his delight at the global recognition, stating:

“INCEPTION’s award at the New York World Spirits Competition is a testament to the belief that the finest things in life are crafted with care and passion.”

Aryan Khan, Co-founder of D’YAVOL, echoed similar sentiments, emphasizing the brand’s dedication to authenticity:

“Winning this prestigious award is both a validation and an inspiration for us at D’YAVOL. It’s proof that our belief in authenticity, quality, and craftsmanship resonates globally.”

The Health Benefits of Whisky
While whisky is primarily celebrated for its rich flavors, it also offers several potential health benefits when consumed responsibly:

• Rich in Antioxidants: Whisky contains ellagic acid, which helps combat free radicals, reducing oxidative stress.
• Low-Calorie Option: Compared to sugary cocktails or beer, whisky is a lighter choice, especially when consumed neat.
• Heart Health: Moderate consumption may increase “good” HDL cholesterol and improve circulation.
• Stress Relief: Whisky’s soothing properties can help relax the body and mind.
• Antibacterial Properties: Historically used to soothe sore throats and minor infections.
  While these benefits are noteworthy, moderation is key to ensuring enjoyment without adverse effects.

The D’YAVOL Journey
D’YAVOL INCEPTION’s success reflects the dedication and vision of its founders, Shah Rukh Khan and Aryan Khan, who have seamlessly combined heritage with innovation. With this win, the brand has set a benchmark in the whisky world, embodying a commitment to quality, craftsmanship, and passion.

If you’re a whisky enthusiast or a lover of premium spirits, D’YAVOL INCEPTION is a must-try — an embodiment of excellence and indulgence, now officially the ‘World’s Best Scotch Whisky.’