Smartphone giant Apple is once again set to captivate the world with its latest innovations at the highly anticipated Wonderlust event in 2023. Scheduled to be broadcast live from the company’s Cupertino headquarters at 10:30 pm (Indian time) – 12th september 2023 , this event promises to showcase not only the new iPhone 15 series but also a host of other exciting releases, including Apple AirPods and the next-generation Apple Watches.
The term “wonderlust,” as per Urban Dictionary, is defined as “the desire to be in a constant state of wonder.” It seems that Apple, under the leadership of CEO Tim Cook, aims to keep its users in a perpetual state of awe with the myriad of new products and updates planned for this year.
One of the highlights of this event will be the announcement of the official release dates for iOS 17, iPadOS 17, watchOS 10, and tvOS 17. These operating systems were initially unveiled at Apple’s WWDC 23 event in June, setting the stage for the incredible innovations we are about to witness.
Apple’s September events are traditionally reserved for major hardware launches, with the latest iPhone lineup stealing the spotlight. This year, the iPhone 15 series takes center stage, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Today marks the most anticipated event of the year for Apple Inc., where they are poised to introduce refreshed versions of their flagship iPhone, smartwatch, and AirPods.
For Apple, the iPhone launch is an event of immense significance. In the previous year, the iPhone contributed to approximately 50 percent of the company’s revenue, amounting to an astonishing $205 billion.
Now, let’s delve into some of the eagerly awaited details:
- Pricing: The iPhone 15 Pro is expected to come with a $100 price increase, potentially starting at $1099 in the US. Indian consumers may witness a significant bump in prices compared to last year’s models. As for the iPhone 15 Pro Max, it might see an even larger price hike, potentially landing at $1299 in the US. Indian buyers should brace for notable increases from the previous year.
- Design Changes: Rumors circulating suggest that all iPhone 15 models will feature a USB-C port, replacing the Lightning port. Additionally, the Dynamic Island, previously exclusive to the Pro models, will now be available for the iPhone 15 and iPhone 15 Plus, offering a sleeker and less intrusive design by eliminating the infamous notch that has adorned flagship iPhones since the iPhone X.
- Performance Upgrades: Apple plans to utilize Qualcomm modem chips for the new devices since their in-house modem chips are not yet ready. Moreover, new UWB (Ultra-Wideband) chips are expected to be integrated, possibly for use with the Vision Pro headset. Standard iPhone 15 models will see an upgrade to the A16 chip from the iPhone 14 Pro models, while the iPhone 15 Pro models will employ the faster and more efficient 3-nanometer A17 chips.
- Design and Camera Enhancements: Pro models are anticipated to feature upgrades such as titanium frames, slimmer bezels, and subtle design refinements with more curved edges. The iPhone 15 Pro Max might also sport periscope lens technology, enhancing its zoom capabilities for photography enthusiasts.
As we eagerly await the live broadcast of Apple’s Wonderlust event, the tech world is buzzing with anticipation. Apple’s knack for innovation and its commitment to delivering cutting-edge technology continue to keep its user base enthralled. The iPhone 15 series and the accompanying releases are set to redefine the smartphone landscape, showcasing Apple’s dedication to pushing the boundaries of what’s possible in the tech industry. Stay tuned for all the latest updates, as Apple once again aims to leave us in a state of wonder.